N

You have arrived at the web home of Noah Brier. I currently run Alephic, an AI-first strategy and software partner for marketing's most complex challenges. You can read more about me or get in touch. If you want more recent writing of mine, most of that is in my newsletters BRXND marketing x AI and Why Is This Interesting?, a daily email for the intellectually omnivorous.

December, 2011

The Accident That Started the Breakfast-Cereal Business: Echoes - Bloomberg

The accidental creation of breakfast cereal by the Kellogg brothers in 1893.
Boy, the creation story for breakfast cereal doesn't make the stuff sound so appealing:
The [Kellogg] brothers developed breakfast flakes by accident in 1893, when Will abandoned a pot of cooking wheat to attend to business matters. He returned to find a mixture with a stale and hard consistency. Unwilling to waste the food, the brothers forced it through rollers with the hope of forming long sheets of dough. Instead, they created wheat flakes, which they toasted and served to the San's patrons as a breakfast cereal.
December 16, 2011
Percolate
food
cereal
kelloggs
©
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.