N

You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

November, 2011

Brands without Branding

Australia is banning all branding on cigarette packaging, replacing it with graphic imagery.
Australia is banning all "industry logos, brand imagery, colours and promotional text" on cigarette packaging. Each pack will feature "pictures of diseased body parts, sickly babies and dying people" instead. It'll be interesting to see what happens to the landscape. Will people stop smoking fancy brands because you don't get any of the brand ruboff when you pull out a pack? Will the cigarette companies just brand the cigarette itself way more? [Via Nick Parish]
November 21, 2011
Percolate
Health
branding
marketing
cigarettes
australia
©
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.