You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.
What is the biggest difference between starting a SaaS company in the 2010s versus 2020s? There's lots of new tech and tools, but the most fundamental shift has been in the way modern SaaS companies sell. James Gross talks with Rhett Power of Forbes Magazine about the radically new ways you can start and scale a software business from his experience founding Percolate and building it up to hundreds of enterprise sellers, to launching Variance, with a Product-Led Growth (PLG) go-to-market approach.