2xTuesday: Big/Frequent

Welcome to another edition of 2xTuesday, our series that brings you one 2x2 every week.

Today’s 2x2 is all about how to think about building products to solve problems. The X-axis is focused on how common the problem is, from rare to frequent. The X-axis, on the other hand, is all about how important that problem is—ranging from big to small. When you’re building anything in B2B this matrix is a huge consideration. Big frequent problems are the holy grail, they’re things people will always pay for. Small rare problems, on the other hand, are a lost cause.

Here’s a good breakdown of the three green quadrants Intercom:

• Big, frequent problems e.g. collaborating on a document, communicating with customers, chatting with teammates, etc. This is a great place to be.
• Small, frequent problems e.g. scheduling a call, sharing an image, recording an expense. This is a good place to be.
• Big, infrequent problems e.g. running an employee survey, booking complex business travel, preparing in-depth reports. This is a good place to be.