You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.
The goddess Circe informs Odysseus that his ship will pass the island of the Sirens, whose irresistible singing can lure sailors to steer toward them and onto rocks. The Sirens are a marvelous metaphor for human appetite, both in its seductions and its pitfalls. Circe advises Odysseus to prepare for temptations to come: he must order his crew to stopper their ears with wax, so they cannot hear the Sirens’ songs, but he may hear the Sirens’ beautiful voices without risk if he has his sailors lash him to a mast, and commands them to ignore his pleas for release until they have passed beyond danger. “Odysseus pre-commits himself by doing this,” Laibson explains.Sometimes, as the analogy goes, we've got to bind ourselves to the mast of what's good for us to actually make it happen. Back in 2006 my favorite example of pre-commitment was Netflix. If you can remember back to its days before life as a streaming service, you put a DVD at the bottom of your queue as you chose it and it slowly moved up the list as you watched and returned movies. The beauty of the system was that it disconnected what you wanted to watch from what you actually watched by splitting them up as two different functions (largely the result of needing to mail out DVDs). What it meant for me was that I watched a bunch of great films I'd always wanted to see because they showed up in my mailbox and I didn't have another good choice. Instead of just watching another mindless procedural crime drama (not that there's anything wrong with that), I finally got around to watching films from Alfred Hitchcock, Woody Allen, Orson Welles, and a bunch of other filmmakers that had been permanently relegated to deep depths of my mental movie queue. So back to the library. If you haven't borrowed an e-book before it works just like borrowing a physical one: The library has a set number of digital copies and if they're all out at the moment then you get put on a waitlist. The longest you can borrow a book is 21 days and there are no renewals. That means holds often come through at inopportune times. Sometimes that means skipping the book altogether, but more often I've found it was just the push I needed to read something I wanted to read in the past but wouldn't have necessarily made time for in the present. In other words, in case you needed a reason to appreciate the public library outside the amazing civic resource it is (one branch of the New York Public Library announced they were lending ties, briefcases, and handbags to people who needed them for job interviews earlier this year), the borrowing mechanism can actually help you fight some of your more irrational tendencies. Finally, because I can't resist, if you appreciate the library it's worth giving a donation if you can afford it. If you think of all the money you spend on Netflix and the like, it's hopefully not too much of a hardship to offer your local library a few dollars a month. They'd surely appreciate it.