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You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

November, 2014

Virtual Luxury Goods

Luxury watchmakers dealing with digital piracy and the potential for a move into the software world.

I'm pretty fascinated by this story of watchmakers going after pirates who are copying their faces and giving them away for people with smartwatches.

It's not so much the lawsuits I'm interested in as the idea of luxury goods in a digital world. It's interesting to think about watchmakers, who for so long have separated themselves by not just the physical design of their products, but also the mechanics of the movements, starting to become software companies. After all, what better way to know there's interest in your products than people seeking them out for their own devices. Wouldn't it be fun to see a company like Rolex or Patek Philippe move into the software world and start selling faces for these new devices?

November 28, 2014
Percolate
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.