You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.
After a good reception, I decided to build on my strategy as algorithm post from the other day over at the Percolate blog. Specifically I tried to answer what it meant for marketing and culture. Here's a snippet:
At Percolate we talk about culture as the internal manifestation of brands (more about this in a future blog post). One of the things I talk about with everyone who starts here is that the reason we believe in investing in the culture of the company is that culture is how we teach people to make on-brand decisions. Basically, as the company grows we know we need to distribute out decision-making as much as possible. The goal, of course, is for the decisions people make to be good ones in the eyes of the brand. The way we make sure of that is by ensuring that everyone has a clear understanding of the values of the company.