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You have arrived at the web home of Noah Brier. I currently run Alephic, an AI-first strategy and software partner for marketing's most complex challenges. You can read more about me or get in touch. If you want more recent writing of mine, most of that is in my newsletters BRXND marketing x AI and Why Is This Interesting?, a daily email for the intellectually omnivorous.

January, 2013

Unintended Consequences

A man's house becomes a default GPS coordinate for lost Sprint phones, leading people to demand their phones back.
Quick and sort of crazy story of a guy in Las Vegas whose house seems to be some sort of default GPS coordinate for some lost Sprint phones:
Dobson was told that cellphone GPS systems don't provide exact locations - they give a general location of where to start your search. And for some reason his house is that location for his area.
People keep turning up at his house and demanding he give them their phones back.

Often the stories of unintended consequences of technology are much more interesting than the intended ones.
January 16, 2013
Percolate
Technology
gps
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.