You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.
Nirvana had the right song at the right time. Guys like these guitar store guys had seemingly never heard anything quite like it. They had been listening to classic rock, likely some Pat Metheney, Leo Kotke, and prog rock, no doubt. They probably listened at one point or another to some Clash and Ramones. But this song represented something significantly different for them. It astonished them like a shiny object. They hit repeat again.