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You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

September, 2012

Desire Path Highlighting

Huffington Post's experiment with desire path highlighting.
I've written about desire paths a bunch of times in the past. They're those extra trodden lines between two points that, despite not being paved, are clearly the most used way to get from point a to point b. Anyway, looks like Huffington Post has taken the idea of desire paths and built a little site around it. The gist is that they record every time someone highlights a passage on the site and then when something breaks a threshold it makes it to HuffPost Highlights. The actual results on the page are a bit of a mixed bag, as quotes out of context can be a bit odd, but generally it's a really neat idea and experiment (it's on the labs section of the site). Poynter has a nice explanation.
September 2, 2012
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.