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You have arrived at the web home of Noah Brier. I currently run Alephic, an AI-first strategy and software partner for marketing's most complex challenges. You can read more about me or get in touch. If you want more recent writing of mine, most of that is in my newsletters BRXND marketing x AI and Why Is This Interesting?, a daily email for the intellectually omnivorous.

March, 2012

The Map Business

The emergence of map API services and Foursquare's switch to OpenStreetMap and MapBox.
The other day I wrote about what it likes to build Google Maps and this week I read that Foursquare has switched off Google's map service (apparently they're starting to charge businesses who use it). It's interesting to think that just a few years ago there was no such thing as a map API service business and now Foursquare is writing this:
When we initially began looking around for other map providers, we found some incredibly strong alternatives. And while the new Google Maps API pricing was the reason we initially started looking into other solutions, we ultimately ended up switching because, after all our research and testing, OpenStreetMap and MapBox was simply the best fit for us.
March 1, 2012
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