What is Google+?
Google+ is more than just a standalone product, but rather a central focus for Google as a company.
Nick Bilton on Google+: "Detractors don’t realize one very important point: Google does not see Google+ as a separate product; to the company, Google+ is the product." An interesting take ... I've heard a bunch of different theories on where G+ fits in the world of big G. Another is that G+ is the beginning of the Google social operating system. The gist is that you should think of G+ as a set of apps that make sense as native components of Android. Not sure where I fall on all this exactly, but it seems that this isn't just a flash-in-the-pan project for Google.