You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.
A powerful psychological component was identified. If the listeners knew that the sound was fingernails on the chalkboard, they rated it as more unpleasant than if they were told it was from a musical composition. Even when they thought it was from music, however, their skin conductivity still changed consistently, suggesting that the physical part of the response remained.Sounds sort of like the research around the effect of knowing the price of wine on its taste.