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My own view is that this is not "cheating." It seems to me "cheating," in its colloquial understanding, involves not just breaking the rules but attempting to prevent others from discovering you've done so. What happened in that game was what I would call "rational rule breaking." There was no intent to deceive; the Uruguayan player knew the only chance he had to save the game was to break the rules, and accept the penalty, and hope the Ghanans missed the penalty kick. True cheaters don't wish to break the rules and accept the penalty, they just wish to break the rules and avoid the penalty.[Via orgtheory.net]
If I want to cheat at cards, say by dealing off the bottom of the deck, I'm going to do it in such a way that attempts to mask what I'm up to. I'm not going to make it obvious what I'm doing becasue I do not wish to accept the penalty. Rational rule breaking, by contrast, is done with a clear understanding of the costs and benefits and not just a willingness to be caught, but an actual positive desire to get caught because the penalty is worth preventing the outcome that will come from following the rules.