You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.
Why should a song file from an "online retailer" come up first in search results instead of the band's own web site? How fair is that? What is this going to do to online strategies for bands? I thought the Internet was supposed to create a level playing field? And, surely Google is going to be serving up ads on these pages. How will the ads appear in the search results and how does that money get split up?Google continues to run into this "evil" problem as they need to make tough decisions about what to prioritize, where. They're treading a very fine line as a company that uses data we create and serves it back to us, increasingly rearranging not in their original vision (ranked in order of what we think is most relevant), but rather in order of what makes them the most money.