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Often, when an industry faces decline, management and ownership will opt to take door number three; rather than reinvesting profits in new businesses or redistributing them to shareholders, they'll direct them to legislators and lobbyists in an effort to buy themselves protection from competition. This has been the strategy used by agricultural and manufacturing interests, often, though not always, with success. I'm actually a little surprised that journalism has not been more aggressive or successful with appeals for government help.While the author acknowledges it would be hard to squash the internet, it's an intriguing point. When other industries get in real trouble there's definitely a lot of going back to the government for help.