Looking Back on a Startup that Didn't Work

Though I feel a bit bad linking to it, my friend Scott's post outlining the mistakes he made with his startup, Lookery, really struck a nerve. Scott is a very smart dude who has been in the game for awhile, so getting a chance to get inside his head on something like this is quite valuable. Anyway, he goes through what he sees as his three big mistakes: Exposing the company to a single point of failure (Facebook), failing to cut losses when the time was right and entering a market that wasn't quite ready yet. I can't imagine how many now-defunct companies could credit one of those three factors for their demise. Good advice for any entrepreneur (or hopeful-preneur).