You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.
And you know why I know they're working? Because two weeks ago we got a call from the Apple legal department saying, hey -- this is a true story -- saying, "Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in the history that I've ever taken in business. (Applause.)While I do generally really like Apple products, I take some joy in watching them wriggle a bit (especially because they're the darling of the marketing industry). Those laptop hunter ads hit Apple where it hurts, which is a whole lot better than the "I'm a PC" ones, which I'm guessing just helped raise awareness on Apple's "I'm a Mac" ads.