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Researchers found that in 1955, nearly one-third (32%) of boys received one of the ten most popular names, but by 2007, less than 10% got a common name.The article (and study apparently) go on to make some assumptions about what effect this shift may have (including increased narcissism). While I'm not sure I agree with those, it's fun to think about why this shift has happened and what effect it may have.
For girls, the percentage receiving common names is even lower. In 1955, about one in four (22%) girls received one of the ten most popular names. By 2007 it had dropped to only 8%.