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You have arrived at the web home of Noah Brier. I currently run Alephic, an AI-first strategy and software partner for marketing's most complex challenges. You can read more about me or get in touch. If you want more recent writing of mine, most of that is in my newsletters BRXND marketing x AI and Why Is This Interesting?, a daily email for the intellectually omnivorous.

February, 2009

Are People Getting Better at Search?

Anecdotally I'd say the answer is yes. But I'm specifically asking because of this question on Snarkmarket: "I wonder what else Google might have taught us. Has the nature of our Google queries changed over time? Do we type fewer words? More? How does our use of Google compare to the first generation of search engines?" A quick search around turned up a few things. First off, in 2008 the average query length jumped from three to four words-per-search. Also, 25% of queries are unique to the last month (which seems like it would favor more specific searches). Anyone have any more data on the topic?
February 10, 2009
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.