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You have arrived at the web home of Noah Brier. I currently run Alephic, an AI-first strategy and software partner for marketing's most complex challenges. You can read more about me or get in touch. If you want more recent writing of mine, most of that is in my newsletters BRXND marketing x AI and Why Is This Interesting?, a daily email for the intellectually omnivorous.

January, 2009

Last Resort

How about a little nuclear holocaust discussion to brighten your day? Really interesting piece over at Slate by Ron Rosenbaum (who I mentioned in my Hitler piece) all about the "letter of last resort" and response to nuclear annihilation. That letter sits inside a safe which sits inside a safe inside a British nuclear submarine and contains directions from the Prime Minister on whether to fire back after Britain has been almost entirely destroyed. Rosenbaum explores the topic in detail, specifically focusing on the ethical implications of retaliating with the full force of a nuclear arsenal once you know that you and everyone else around you has been killed. How's that for upbeat?
January 14, 2009
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.