You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

google stealth

I wrote in the past about parents picking baby names based on domain name availability (as well as giving the baby gift of page rank). Anyway, Ryan at Barbarian offers up an interesting alternative: "Name your child something so common that it’s nearly impossible to separate the signal from the noise. You simply vanish into a sea of digital homogeny."

June 28, 2008