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You have arrived at the web home of Noah Brier. I currently run Alephic, an AI-first strategy and software partner for marketing's most complex challenges. You can read more about me or get in touch. If you want more recent writing of mine, most of that is in my newsletters BRXND marketing x AI and Why Is This Interesting?, a daily email for the intellectually omnivorous.

April, 2008

Not So Insightful

Was just reading Elements of Style and ran across this explanation of "insightful" in the "Words and Expressions Commonly Misused" section: "Insightful. The word is a suspicious overstatement for 'perceptive.' If it is to be used at all, it should be used for instances of remarkably penetrating vision. Usually, it crops up merely to inflate the commonplace." Amen.
April 6, 2008
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.