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You have arrived at the web home of Noah Brier. I currently run Alephic, an AI-first strategy and software partner for marketing's most complex challenges. You can read more about me or get in touch. If you want more recent writing of mine, most of that is in my newsletters BRXND marketing x AI and Why Is This Interesting?, a daily email for the intellectually omnivorous.

June, 2006

The Puma/Jordan Connection

I'm not sure when I started noticing this, but have you seen the Puma and the Jordan logos? I'm sure you have, but just in case, here they are for your viewing pleasure.

puma.gif jumpman.gif

Now I've seen both these logos for quite sometime, but something recently sparked me to look at them a little differently. All of a sudden I started to imagine what would happen if you reflected the Puma logo horizontally and then rotated it about 90 degrees. All of a sudden Puma's cat would look like he was about to dunk from the foul line too. Check it out:

puma_jordan.gif

Kind of crazy, huh? Two very different logos, yet strangely similar. Here's one more closer look:

puma_jordan_one.gif

Coincidence?

June 17, 2006
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.