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Every other aggregator I've checked out works the opposite way. Most give you the option to "mark all entries as read." However, for someone like me, who has 300-and-some-odd feeds, I want things deleted automatically, if I need to find something again I can always search for it. This seems like it should be the default and I'm always surprised when it's not. I've also checked out Newsgator Online, which works the exact same way.
Now I'm not sure about everyone else, but this to me is a killer feature for Bloglines. With the amount of information out there, and the possibility of information overload constantly lurking in the shadows, why would people want to have an aggregator automatically save everything they've already read from visit to visit? The fact that you can't just click on a feed and make all the new articles/entries go away is one of my favorite things. If I ever feel overwhelmed by the amount of reading I have on my plate, I can just clear everything way and start over.
So, there it is. Rojo et. al can create the most kick-ass aggregator in the world, but if it doesn't automatically clear my read entries (or at least give me the option to make that the default behavior), then I'm not interested. I expect there are some others out there who feel the same.