You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.
In fact, just calling it viral is problematic. After all, isn’t the goal of all marketing to be viral? When creating an advertisement, the hope is that the message will infect the consumer and replicate itself inside them, thereby connecting the brand and the individual. The only online elements considered viral are those that find success. That’s because, as every good virus knows, it’s either spread or be dead.Go read the whole article and let me know what you think.
Oh, and please ignore the picture, it somehow got stretched and I look like a doof.