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I was explaining my feelings on this just last night. My feeling on any new technology is that if I can't figure it out in five minutes it's probably not worth figuring out. I know that's a tiny amount of time and probably a bad way to live, but if you haven't created something that I can figure out in a short period of time, then why should I bother. Chances are if it's that confusing your company/product/webapp won't exist six months from now anyway.
Yeah, it's a little egotistical, but it's also a way for me to weed out the static. If I put lots of time into every new thing I saw I'd waste a whole lot of time. So I don't.
Garrett Dimon echoes this idea in a post titled, appropriately enough, "If It Needs Instructions, It Doesn't Work".
If it needs a lot of explaining it's probably too confusing.
So what's my point?